Sales Advantage is the annual sales effectiveness conference sponsored by Consortium Health Plans (Consortium). National account sales executives and account managers from Blue Cross® and Blue Shield® (BCBS) companies are invited to discuss strategy for the upcoming sales cycle and review sales tools to support the execution of that strategy. Additionally, this meeting provides participants an opportunity to learn and share intelligence on the current state of the market and its impact on selling and retaining national accounts. Sales Advantage is an ideal venue for networking and exchanging ideas with BCBS colleagues from across the country. The conference is supported by sponsors who demonstrate a commitment to a lasting partnership with Consortium in its work with BCBS.